The amount of interest this post garnered just floored me — over 200K impressions on Twitter (and counting). Even got a retweet from Derek Lowe, and that’s a pretty rare thing. It’s something that I’ve taken for granted for so long now that I had no idea how much demand there was for this kind of content. This topic can be a little confusing at first, but definitely not scary once you start poking around under the hood.
Also worth pointing out that this is a topic that wasn’t even on my radar to post about. It came out of comments that people made during the polling for another post, so I added it to subsequent polls and it got voted in on the second try. There’s a moral in there about listening to what your audience wants to learn about.
Below I also included a couple of corrections due to a few mistakes I made in the content due to trying to put this up without caffeine early in the morning. There was also some good reader feedback about the fact that Ki isn’t really fully independent of the experimental conditions. It’s more accurate to say it’s independent of the substrate concentration for a given set of experimental conditions. I try to own it when I misstate something, because part of the reason for putting these things out in the wild is to check my own understanding. Trust me, Twitter is full of people who are plenty more expert than me on this topic, and they’re all too happy to let me know when I’ve stepped in it.
Lastly, a few words on the communications aspect. People ask how much work it is to find all these GIFs and memes. Honestly: not as much as you might think. I write the bones of the post on nights and weekends and make sure I have the flow that I want. Putting in the serious side with equations and graphs is considerably more effort! Adding the GIFs is a game day decision that I usually do on the fly while posting. The GIF search function in Twitter is great, and often just a key word (or words) borrowing a phrase from the post is enough to pull up something cool that I wouldn’t have necessarily thought of on my own. Leading with a meme has become part of my style too, and the Spider Man meme has been going like gangbusters this year already. Like many forms of communication, a good hook at the beginning helps to draw readers in. The rest is just there to make it fun and de-scarify a topic that can be pretty intimidating to some folks. If you have some fun with it, it eases the tension of learning a bit — and maybe you’ll remember it better in the long run.